Good Look, Babe!

One of the best ways for someone to become instantly recognizable is to have a distinct appearance or personality—a signature something that sets them apart from the rest. Just the utterance of their name should spark an image in someone’s head. Who’s the latest celebrity to follow this famous formula? Chappell Roan, of course! This singer’s iconic style of curly red hair, colorful makeup, and creative costumes can be seen on the cover of her debut album, The Rise and Fall of a Midwest Princess, and on the cover of her hit single, Good Luck, Babe!

Cover of The Rise and Fall of a Midwest Princess

Cover of Good Luck, Babe!

Her fun, artistic style perfectly matches her powerful vocals and unique lyricism. Her persona is the embodiment of her music, and it’s made a lasting impression on many. While not every one of her performances includes this exact look, she always makes sure to surprise the audience. From her Barbie of Swan Lake outfits for Jimmy Fallon to her take on the Statue of Liberty for the NYC Governors Ball, each look instantly hit the headlines, with media outlets scrambling to announce her appearance.

Chappell Roan's Outfits for The Tonight Show Starring Jimmy Fallon

Chappell Roan's Outfit for the Governors Ball Music Festival

The artistry in her costumes is always impeccable, with each small makeup or outfit detail adding to the overall aesthetic. Perhaps the smartest part of her brand of dramatic style is the anticipation it creates, with each unique outfit making viewers wonder about her next appearance. Yet, even though her looks are always carefully crafted, there is still a sense of authenticity to her. Chappell Roan is an out and proud lesbian, her lyrics are unapologetically queer, and her persona is inspired by drag. She has admitted to denying brand deals with notable companies because they don’t match her morals or simply “have no place in her world.” Her fearlessness in being herself is part of what draws people to her. Queer listeners can resonate with her songs and her enthusiasm for queer culture. Those who don’t identify as queer can still appreciate her authenticity and enjoy her musical artistry. After all, some of her songs are simply fun to listen to!

Another unique aspect of her brand is her unique connection with her audience. Tracks like “HOT TO GO” invite the audience to participate in easy choreography during performances. Each of her tour's performances has a selected theme based on her album, and she invites attendees to dress up with her accordingly. This engagement with her audience gives fans a sense of involvement in her events rather than just being spectators. She provides listeners with more than just music; she gives them the feeling of being part of a community. She gives them a place to wear whatever they want to wear, be whoever they want to be, and know that she’ll be right there alongside them. Her iconic, authentic persona has led to her skyrocket to stardom, and there’s no telling how long she’ll continue to shine.