Marketing Mania

No matter what genre of movies you enjoy, there’s a large chance that you at least knew something about Avengers: Endgame when it was in theaters. The culmination of the film franchise drew huge crowds to theaters worldwide, breaking box office records and making headlines. Yet, Marvel movies and shows in the last couple of years have seen nowhere near the same level of success as that blockbuster film. Marvel finally broke this downward trend with its recent release of Deadpool and Wolverine , and its excellent marketing campaign was undeniably one of the reasons. Deadpool & Wolverine movie poster Just the presence alone of lead actors Ryan Reynolds and Hugh Jackman was already a significant draw, as their robust acting careers and lovable personalities have garnered many loyal fans of their own. However, their chemistry and reputations also lent themselves perfectly to Marvel’s expansive advertising campaign, especially the live press tour. The actors traveled across the world t...

Most children’s movies seem to follow a similar formula for advertising. Bright colors, funny characters, and captivating animation, all in a fast-paced trailer. After all, that’s what kids are drawn to, and children’s movies cater to children, right? But what if they weren’t the only target audience? Well, that’s the strategy Pixar used when advertising its recent film, Inside Out 2 . Movie poster for Inside Out 2   This highly anticipated sequel was released on June 14 of this year, only five days short of the ninth anniversary of the original, Inside Out . Such an extended amount of time between releases is unusual for a film series. Companies tend to keep that gap to only a couple of years, hoping each new film will build on the success of the last. They’re often released far enough apart to build suspense and ensure good quality but not so far as to lose the audience’s attention. But while that long gap might seem worrying, Pixar wasn’t fazed by it. If anything, it embraced it...